My favorite thing about the BLOGosphere is that
it naturally attracts search engine traffic, so it can make a huge
difference in your web traffic! The BLOGosphere is an evolving communication
medium with a virtually infinite marketing opportunity to get information
that changes often out on the web to a large audience. Your blog
can range from simple to involved with the incorporation of articles,
ezines, forums, bulletin boards, or news feeds, just to name a few.
Optimization of your blog will draw search engine traffic and gives
your audience more of what they were searching for in the first
place. Together, we will create a customized blog for your company
with a layout very similar to your website so your visitors don't
feel like they've left your website for new territory.
By optimizing your blog with lucrative keyword
choices and placement, you can help your site get better placement
in the major search engines Think of what that could do for the
launch of your next product! The advantages within the BLOGosphere
- Cost effective
- Keeps close contact with your customers
- Gain prospects who are searching for relevant
products and/or services
- Announce new and valuable information your
customers, prospects and media sources
- Provide more information about your product
- Link attached files to your RSS feed: PDFs,
price lists, video, audio, images, downloads
- Get your website indexed almost immediately
- Lead traffic to your website
Blog Is Short For 'Web Log'
A Blog is basically an online journal with room
for feedback. It is a two-way communication tool where readers are
able to post comments in response to what has been written, or 'blogged.'
Unlike your actual website, a blog doesn't have a homepage, just
entries or 'posts' by the author or 'blogger.' It is designed to
be updated frequently and old posts are archived as new ones are
added. Comments can be made on your blog, monitored, or disallowed
at your preference. You can display pictures and video, include
audio, and even store other files like PowerPoint presentations
or Excel spreadsheets for linking.
When you update your blog and use RSS feeds,
your information will be noticed by search engines and published
across the internet almost immediately. Blogs are monitored, tracked
and promoted by large search engines and they are frequently updated
to be searched by subject, industry, topic or any other criteria.
Many companies attribute product sales and greatly increased search
engine visibility to blogging.
Your blog, as with any other branding, should
match your company's identity. Consistency makes an impact that
encourages a prospect to want to learn more about your business.
While there are free template-style blogs, they make a poor impression.
Live RSS Feeds
Blogs alone are only a part of the concept. RSS
is what delivers your information directly to the person you are
targeting. The content itself is known as the feed. Live RSS feeds
allow readers to "subscribe" to the content of a blog,
automatically checking for updated material throughout the day,
so the reader no longer has to visit the blog website. RSS makes
it easy for viewers to track website updates, facilitate syndicating
website content, plus it keeps search engines updated on new website
content, all while providing your website information in a search
friendly format. Even iPods, and similar handhelds, are capable
of reading RSS feeds.
With the invention of spam, many email addresses
are overrun with unwanted emails. Even messages that viewers subscribed
to may be ignored or overlooked. RSS eliminates spam by letting
you post your information to your blog. Those who added your business
blog to their feed pages will see your message and interact with
you through your blog.
I'm ready to enter the BLOGosphere!