A combination of imagery and content builds public
perception of your company, it is your corporate identity, your
brand. Referred to as "branding," it is about the customer's
vision, and it involves every aspect of your communications from
logos to marketing materials to your office interior. It's intention
is to procure sales everywhere you use it. Your brand is what sets
you apart and distinguishes your product or service from your competitors'.
Prospects and customers derive an overall impression of you as they
interact with your brand and first impressions, good or bad, are
made in a matter of seconds.
Your logo, in particular, is a graphical representation
of what your company stands for. It should evoke emotions that are
relevant to your company: trust, power, innovation, etc. It is the
first thing noticed about your marketing materials and that first
impression is critical to establishing a foundation on which to
build a business relationship. Your logo should catch people's attention
and inspire trust and confidence in your products and services.
Further, a tag line defines what you can do for your prospects,
it declares your market niche and invokes the prospect’s curiosity.
Consistency is a key element in your overall corporate branding
strategy. The visual image of your website should mirror your blogs
and promotional material, and vice versa.
Together, we will objectively create and present
an image that will inspire trust in your company. More customers
will be attracted to and impressed with your brand, which builds
interest and leads to increased profits.
The momentum behind a powerful brand shouldn't
be abandoned. While I would love to think every brand I create is
perfect, that isn't the reality of successful branding. Every major
corporation out there aims for the edge in branding that will beat
the competition. Successful brands are updated and enhanced frequently
to stay ahead of the competition and continually peak their customer's'
interests. It lets your public know you care about your image, and
that translates into how you will care about them as a customer.
Let's maximize my brand's potential
and create revenue!