E-Newsletters (electronic newsletter) can be
a viable suggestion for almost any business. They expose your brand,
drive customers to your site, create demand for your product and
return data on reader behavior. Even a simple newsletter aimed at
a small audience can provide a valuable service of connecting you
to your customers. It establishes your knowledge, creates a rapport
with your readers and satisfies a customer need.
Your E-Newsletter builds loyalty in current customers
with an emotional attachment to your brand. It can fulfill a clients'
educational needs and reinforce your position as an expert and trusted
resource. And it is an excellent way of keeping prospects informed
and maintaining the lines of communication during the decision making
When built in conjunction with an RSS feed, e-newsletters
are delivered simply to subscribers into a special folder bypassing
today's spam filters and overcoming email format issues.
I build your newsletter in the image of your
company identity with the intention of showing your subscribers
how your products and/or services will make them smarter, healthier,
wealthier, or more successful. I can include news, tips, and information
of interest to an organization's target base:
- News Articles
- Customer features that make your readers and
new clients the stars
- Product or Service updates
- New feature announcements appearing on your
- Business updates, expansions and moves
- Upcoming appearances at Events, conferences,
- Teasers of what to expect in the next issue
- Archives of past issues on your website
A recipient list is generated from several sources.
I build your website with sign up capabilities on every page and
advertise your newsletter in online ezine directories. Your present
client list is a possible source to pull from, but we will not to
enter the realm of "spammer" by delivering your e-newsletter
to un welcoming recipients. Purchasing email lists is also an option.
Lists are created by category of people interested in your market
Robyn! Let's get started on my company newsletter!