A press release is a one page statement written
to catch a media editor's attention. It communicates as many facts
as possible about company news in an exciting and interesting way.
Depending on the story, editors may wish to contact you for a follow
up feature news story.
You and I establish a newsworthy event within
your company, such as a new product, significant client, or corporate
award. I then report the 5Ws and the H of the event in an alluring
and informative format and submit your effectively and coherently
written press release. Newspapers are, historically, the most popular
media, but the Internet is the hottest place to publish any sort
of announcement. Your press release will be posted to your website
in a "company news" section, listed on your blogs, sent
through your RSS Feeds and emailed to various print media.
Write me a press release, Robyn!