Website 'content' is your copy, functionality
and amenities. To be a success, your website must be informative,
intriguing and set a call to action in motion. I develop persuasive,
satisfying website content with an intuitive approach to your customer's
buying and learning needs. Put together, your website should have
informative, optimized copy with captivating headers, convenient
functionality, tantalizing visual imagery and calls to action.
Your website content should always stay fresh.
Your products will need updates, your company information will change
and the internet will always offer advancement! New ideas should
be integrated as your online presence develops to keep your audience
interested. If that isn't enough, the search engines love new content!
Your website copy should be powerful, persuasive
and convey a clear message. It needs to be intriguing to your prospect
and easily lead them to the next step in the sales cycle.
From a marketing approach, a good website is
filled with updated, quality content that is relevant to a particular
search, thus improving your rankings with search engines. Your copy
should be written with search engine optimization in mind.
of your website is the group of interactive pages that collectively
add muscle to your website. People don’t like to wait…they
want answers and solutions, they want them now, and 80% of the them
go online to get them! Are your clients' and prospects’ buying
needs being fulfilled when they visit your site?
Consider what your visitors need
and want from your website to be happy returning customers, then,
give it to them! Your business will benefit
greatly from the power of today’s latest technologies:
- Company Blogs
- Subject Forums
- Live RSS Feeds
- E-Commerce / Store Fronts
- Photo Galleries / Image Libraries
- Store Finders
- Interactive Response Forms
- Portfolios / Showcases
- Product Catalogs
- Product Library: Tutorials, Downloads and
- Internal Site Search Engines
- Specific Management Databases
- Inventory Control and Management Databases
- Client Management Databases
- Private Client Sections
We all love the coffee maker in
the hotel room! Little extras your clients or prospects get excited
over will keep them coming back for more! Now that you've given
your customers what they need, give them what they WANT... a little
more than they asked for!
Let's say you are a retailer selling
a full line of snow boards and boarding paraphernalia online. A
great snow boarding website might contain amenities suck as:
- Live RSS feeds to snow boarding events, snow
conditions and winter travel deals
- A company blog that you keep update with useful
information and tips
- An emailing list for product specials and
- An 'extreme' client photo library or movie
- Classified ads
- Snow boarding instruction or instructional
- Links to magazines and organizations
- Snow boarding forums or a chat room
- Computer games
If you give them enough, they just might make
YOUR page, their browsers HOME page!
Robyn! I'm ready to give my customers what they want!